Post by ptc on Jul 13, 2022 17:00:04 GMT
Times are a changing. If we as avid Brooklin Model collectors think that it is business as usual, we will all be on a ship that is slowly sinking as the hobby overall has been constricting. All we must do is to look back at Brooklin Model related clubs that are no longer with us. The standard for marketing techniques must change as the dynamics of our hobby are not the same as in the years past.
Fair question, so what do we do about this? One word comes to mind, “diversification”. I saw a similar issue in another related hobby. The NABCC is a direct result of looking for a proactive solution to reverse declining hobbiest numbers. It is early in this initiative, but from all indications, it is working. Just look at the very recent success of Santa’s Jeep & Toy Trailer that reached collectors who for the first time now own a Brooklin Model.
Very soon, the NABCC will announce a breakthrough new Brooklin Model that we believe will do more to create substantial interest in Brooklin Models for those who have never considered a purchase before. One thing for sure that you can expect from those who lead the NABCC is to expect the unexpected. Standing pat should not be the word of the day, at least we don’t think so. This new NABCC project is utilizing experts from different parts of the world to make it happen. Hopefully within sixty days, we will have a video and photos to show.
Does the NABCC think big, I sure hope so. I also think you will all agree when you see our newest offering. As they say, stay tuned.
Fair question, so what do we do about this? One word comes to mind, “diversification”. I saw a similar issue in another related hobby. The NABCC is a direct result of looking for a proactive solution to reverse declining hobbiest numbers. It is early in this initiative, but from all indications, it is working. Just look at the very recent success of Santa’s Jeep & Toy Trailer that reached collectors who for the first time now own a Brooklin Model.
Very soon, the NABCC will announce a breakthrough new Brooklin Model that we believe will do more to create substantial interest in Brooklin Models for those who have never considered a purchase before. One thing for sure that you can expect from those who lead the NABCC is to expect the unexpected. Standing pat should not be the word of the day, at least we don’t think so. This new NABCC project is utilizing experts from different parts of the world to make it happen. Hopefully within sixty days, we will have a video and photos to show.
Does the NABCC think big, I sure hope so. I also think you will all agree when you see our newest offering. As they say, stay tuned.
