Post by ptc on Nov 27, 2019 14:49:40 GMT
I have seen a significant uptake in the use of model trains this Christmas season in TV advertisements and scenes of them inserted in movies. Last night I saw a Weathertech ad that showed a storefront window displaying their goods with a model train running around the display. Yesterday, at the end of a Hallmark window, the happy couple was standing in front of a storefront window and you guessed it, a model trian was running. There have been several other store front scenes this season with the use of model trains (all being O-Gauge). It tells me one thing, trains help sell products, at least the advertising folks believe that.
This is a similar pattern to dogs being used in advertising. LL Bean discovered this a long time ago. Look at all of the TV ads now that include a dog. So the uptake in the use of trains in TV advertising and movies has to have a postive impact on our hobby.
What is your take?
